Drop #2 of ZAYN x ARNETTE is ready to play : RETROTOWN is here - GADGET-INNOVATIONS

Drop #2 of ZAYN x ARNETTE is ready to play : RETROTOWN is here

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Made to frame the looks of gamepad legends, the second release of the successful ZAYN x ARNETTE collab takes the artist’s creative vision into a new dimension. Set somewhere between Utopia and the future, in this edition ZAYN explores his passion for old-school video games, playing out the second level of this game-within-a-game through the colorful lens of four hyped eyewear styles.



“I think the RETRO-TOWN looks are cool,” states ZAYN. “I’ve always been into gaming, so I was very interested in putting those design elements and aesthetics into this collection drop with ARNETTE. I like the look of the DAKEN, it’s a mix of modern with an old-school vibe.” 




Named after legendary characters from epic graphic novels and cult movies, these statement shapes and gender-neutral profiles take us tripping through an alternative reality with synth-pop shades that see beyond the hype. Plus, with sustainable bio-acetates and bio-lenses in the mix, they offer win-win style for environmentally conscious trendsetters. With a note of 90’s nostalgia and loads of contemporary attitude, the campaign is just as fun, positive, and unexpected as the frames themselves.




Heading down a sunset boulevard towards the neon lights of his multi-screen game room, ZAYN transforms vaporwave visuals and graffiti art into brand new looks. With glitch-pixel color blocks and lumo layers tuning up the design of his custom frames, graphic Z lens or frame logos, ZAYN x ARNETTE temples and dedicated packaging give this collection its exclusive identity. ZAYN X ARNETTE Level 02 is heading to Retro-Town –Are you ready to play?









Layering up the multi-level game-scape of Retro-Town, every shade of DAKEN makes antihero style the next big thing. Lightening its chunky shape in earth-friendly bio-acetate, transparent layers and colorful mirror shades update the look of original gaming legends. Ultra-bold ZAYN x ARNETTE temples and eyecatching Z monograms on the lens and upper profile mark its star status.





Always ahead of the game, this hyped, gender-neutral look flips from epic old-school games to state-of-theart consoles in a blink. Framing its analog-goes-digital mood, a brand-new multi-tone color glitch effect and colorful vaporwave or polar shades map out its edgy, yet easy to wear look with future-focused attitude, a graphic red Z monogram on the lateral edge of the lug and Z lens logo, as well as bold ZAYN X ARNETTE temples, mark its exclusive identity.





From old school sports cars and custom artwork to original screen legends, this iconic panthos style trips through Z-Land to bring retro style into the digital age. Turning up the color on the fine metal frame, pop lens shades – including uber-trendy yellow or purple –add around-the-clock contemporary attitude to cool brushed tones and fine cast rim detailing, a custom Z lens logo and exclusive ZAYN x ARNETTE laser temple logo hype its ultracool design status.





Made for smart players who are always game, THE PROFESSIONAL makes iconic style totally cool. Literally a “one look, one hit” style - this epic metal shape never misses its target. Featuring custom Z print endpieces and signature A-nosepads, modern brushed metal tones or matt black frames feature fine cast detailing on the rims and custom ZAYN x ARNETTE laser logo temples with bright temple tips for a contemporary color accent.