As we gear up for the festive season, Dyson introduced a Blue Blush limited colourway edition in an ultra-matte finish for the Dyson Airwrap™ multi-styler. The electrifying Ultra-Blue contrasts a pastel Blush Pink, an exploration of colour innovation and experimentation by Dyson’s Colour, Materials and Finishes designers. The striking colour combination will be available at Dyson Demo Stores and Dyson.in, exclusively through the festive period.
Emma Sheldon, Vice President of CMF Design said: “Dyson machines have never shied away from colour, we celebrate colour and continue to evolve what is expected. The development of this edition also showcases Dyson CMF designers’ experimentation into finishes as well as colour, with the development of the ‘ceramic’ topcoat which challenges the conventions of modern luxury design. The bold and technical Blue, complemented by the soft Pink are a perfect Dyson combination, showcasing innovation and beauty in our Hair Care range.”
The colour palettes are engineered as carefully as the machines and in Hair Care, a bold testing ground for colour. Taking inspiration from some of the iconic Dyson colours, CMF designers engineered new hues, finishes and combinations to evolve and expand our colourway portfolio. Complementing the colourway is an ultra-matte finish which was achieved through precision-applied satin paint topcoats, to offer a smooth soft touch texture and an easier grip for the user.
Suitable for all hair types, length and style, the Dyson AirwrapTM multi-styler in Blue Blush is available at ₹49,900. The festive edition includes a Blue Blush presentation case, six attachments along with a complimentary Dyson-designed detangling comb in Black and Rosé. With Dyson’s ongoing trade-in discount, you can upgrade to a Dyson AirwrapTM multi-styler and receive an instant saving worth ₹4,000 on exchanging any of your old hair styling tools till 30th September 2023.
Dyson AirwrapTM Multi-Styler:
The Dyson AirwrapTM multi-styler has been re-engineered for faster, easier styling. It also features Dyson’s intelligent heat control technology, allowing users to achieve their desired style at a lower temperature, preventing hair from heat damage.
At the heart of the Dyson AirwrapTM multi-styler sits the Dyson digital motor, which helps create a phenomenon known as the Coanda effect. The motor generates power to create a high-speed jet of air that flows across the surface of the Dyson Airwrap™ multi-styler attachments. Due to differences in pressure, the airflow attaches itself to the surface, creating what’s known as the Coanda effect.
Taking advantage of this principle, Dyson’s team of aerodynamicists created a way to style hair using this airflow combined with heat. The result, whether choosing to curl, wave, smooth or rough dry hair, creates a natural look with a sleek finish.
18th September 2023, India
